PRIVACY POLICY

How SBA Shortcut Shelf handles your information

Last updated: June 2026

This Privacy Policy explains how SBA Shortcut Shelf collects, uses, stores, shares, and protects personal information when you visit the website, contact support, request a toolkit, buy a toolkit, or receive digital delivery emails.

The policy is written in plain English so you can understand what information may be used, why it is needed, and how to contact SBA Shortcut Shelf about privacy questions.

Plain-English privacy information
UK-based business
Digital product delivery
Privacy rights explained

Website visits

Contact forms

Orders and delivery

Privacy rights

The key points in plain English

This policy explains how personal information may be used to operate the website, respond to enquiries, process orders, deliver digital products, and keep SBA Shortcut Shelf secure.

We collect what is needed

Personal information may be collected when you contact support, complete a form, buy a toolkit, or use secure download links.

Orders need delivery details

Checkout and delivery information is used to process purchases, send receipts, deliver PDF download links, and support order questions.

Support needs contact details

If you contact SBA Shortcut Shelf, your details are used to review and respond to your enquiry.

Trusted services may help

SBA Shortcut Shelf may use trusted providers for website hosting, forms, checkout, email delivery, automation, downloads, and analytics.

Your rights matter

You may have rights to access, correct, delete, restrict, object to, or request a copy of your personal information.

We do not sell your data

SBA Shortcut Shelf does not sell personal information. Data is used to operate the website, deliver products, provide support, and improve services.

Who we are

SBA Shortcut Shelf is a digital product brand by Systems by Adam. For the purposes of this Privacy Policy, Systems by Adam is responsible for the personal information it collects and uses through the SBA Shortcut Shelf website, contact forms, support routes, and related product fulfilment workflows.

Brand

SBA Shortcut Shelf

Operated by

Systems by Adam

Address

Systems by Adam
Office 9541
PO Box 6945
London
W1A 6US
United Kingdom

Products

Downloadable digital AI shortcut toolkits

Contact

Use the Contact / Support page or email hello@sbashortcutshelf.com

Information we may collect

The information collected depends on how you interact with SBA Shortcut Shelf.

1. Contact and enquiry information

Name, email address, enquiry type, message content, toolkit name, order email address, and any details you choose to include when contacting support.

2. Order and checkout information

Information needed to process purchases, receipts, refunds, tax handling, and digital delivery. Checkout data may be handled by a payment provider such as Paddle.

3. Digital delivery information

Email address, purchased product details, download link activity, delivery status, and technical details needed to provide secure access to purchased PDF files.

4. Technical and website information

IP address, browser type, device information, pages visited, referral sources, logs, and security-related information that may be collected when using the website or download links.

5. Communication information

Emails, support messages, transactional email status, and related information needed to respond to enquiries or send order/delivery information.

6. Optional analytics or marketing information

If analytics, cookies, newsletter signups, or marketing tools are enabled, information may be collected to understand website use, manage preferences, or send updates where permitted.

Please do not send unnecessary sensitive, confidential, customer, client, family, employee, or commercially restricted information through contact forms or support messages.

How we use information

SBA Shortcut Shelf uses personal information only where there is a lawful reason to do so. The main reasons are to operate the website, respond to enquiries, process orders, deliver digital products, provide support, meet legal obligations, and improve the service.

Purpose

Responding to contact and support enquiries

Information used

Name, email address, enquiry details, order email address, toolkit details, message content

Likely lawful basis

Legitimate interests, and contract where the enquiry relates to a purchase

Purpose

Processing purchases and refunds

Information used

Order details, payment/checkout information, email address, purchased product details, refund/support information

Likely lawful basis

Contract, legal obligation, and legitimate interests

Purpose

Delivering digital products

Information used

Email address, product purchased, secure download link data, delivery status, fulfilment logs

Likely lawful basis

Contract and legitimate interests

Purpose

Sending transactional emails

Information used

Email address, order/delivery information, support information

Likely lawful basis

Contract and legitimate interests

Purpose

Maintaining website security and downloads

Information used

IP address, device/browser data, logs, security events, download access information

Likely lawful basis

Legitimate interests and legal obligation where applicable

Purpose

Improving the website and products

Information used

Website analytics, support themes, feedback, product interest, non-sensitive usage information

Likely lawful basis

Legitimate interests, or consent where required

Purpose

Marketing or newsletter messages, if enabled

Information used

Email address, preferences, signup information

Likely lawful basis

Consent, or legitimate interests where legally permitted

Purpose

Meeting legal, tax, accounting, or compliance duties

Information used

Order records, receipts, support records, transaction records, business correspondence

Likely lawful basis

Legal obligation and legitimate interests

Where consent is used, you can withdraw consent at any time. Withdrawing consent does not affect processing that happened before consent was withdrawn.

Orders, checkout, email delivery and downloads

When you buy a toolkit, personal information may be used by SBA Shortcut Shelf and trusted providers to complete the purchase, send order information, and provide secure digital delivery.

Checkout

Purchases may be processed by a checkout/payment provider such as Paddle. The provider may handle payment, tax, receipts, invoicing, refund processing, and buyer terms.

Transactional emails

Order and delivery emails may be sent using a transactional email provider such as Zoho ZeptoMail.

Automation workflows

Workflow tools such as Pabbly Connect may be used to move order, delivery, support, or fulfilment information between approved systems.

Secure downloads

Download links may be generated and served using secure download infrastructure, including Cloudflare services. Download links may expire for security.

SBA Shortcut Shelf does not ask customers to send card details by email or through the Contact / Support form.

Contact forms, toolkit requests, and support messages

If you use the Contact / Support page, the information you provide may be collected through a form provider such as Tally.so and used to review and respond to your enquiry.

What may be collected

Your name

Your email address

Enquiry type

Message content

Order email address, if relevant

Toolkit name or product option, if relevant

Any files or additional details you choose to provide, if enabled

How it may be used

To respond to your enquiry

To check order or download issues

To review refund questions

To understand toolkit suggestions

To improve support and product information

To keep a record of support communication where needed

To review Request a Toolkit submissions

To understand common customer needs, challenges, and product ideas

Please avoid sending unnecessary sensitive, confidential, customer, client, family, employee, or commercially restricted information through the contact form.

Cookies, analytics and technical data

The SBA Shortcut Shelf website may use cookies, similar technologies, server logs, analytics tools, or security tools to operate the website, understand how it is used, keep it secure, and improve the visitor experience.

Essential and security data

Some technical data may be needed to load pages, protect the website, prevent abuse, manage secure downloads, and maintain basic functionality.

Analytics and improvement

Analytics may be used to understand page visits, referral sources, device types, and general website performance. Where consent is required, consent tools may be used.

Cookie choices

A separate Cookie Policy may explain cookies and similar technologies in more detail, including how choices can be managed where applicable.

Third-party service providers

SBA Shortcut Shelf may use trusted third-party providers to help operate the website and deliver services. These providers only receive information needed for their role.

Website hosting and site tools

Examples

Webflow, Cloudflare

Forms and support enquiries

Examples

Tally.so

Checkout and payments

Examples

Paddle or another checkout/payment provider

Transactional email

Examples

Zoho ZeptoMail

Workflow automation and internal tracking

Examples

Pabbly Connect, Google Sheets, Smartsheet, or similar operational tools

Analytics, cookies, and performance tools

Examples

Analytics or cookie tools if enabled

Affiliate links and third-party websites

Examples

Affiliate networks, partner links, link redirect systems, and third-party tool websites

Each provider may have its own privacy policy, security practices, and processing arrangements. Third-party websites are responsible for their own privacy practices.

Affiliate links and third-party websites

Some SBA Shortcut Shelf pages, toolkits, or resources may include links to third-party tools, platforms, or services. Some links may be affiliate links, meaning SBA Shortcut Shelf may earn a commission if you choose to sign up or buy through them, at no additional cost to you.

External websites

When you click a third-party link, you may leave the SBA Shortcut Shelf website. The external provider’s own privacy policy and terms will apply.

Affiliate tracking

Affiliate links may use tracking parameters, partner links, or redirect systems so referrals can be recorded.

Your choice

Tool recommendations are optional. You should review each provider’s privacy, pricing, terms, and suitability before using them.

How long information is kept

SBA Shortcut Shelf keeps personal information only for as long as reasonably needed for the purposes described in this Privacy Policy, including providing products, handling support, maintaining records, meeting legal obligations, resolving disputes, preventing abuse, and improving services.

Order and purchase records

Order, purchase, refund, and delivery records may be kept where needed for customer support, accounting, tax, legal, and business record purposes.

Contact and support records

Support messages may be kept for as long as needed to respond, manage follow-up questions, keep a record of the issue, and improve support.

Technical and security records

Website, download, security, and log data may be kept for limited periods where needed for security, troubleshooting, abuse prevention, and service reliability.

Retention periods may vary depending on the type of data, the reason it is used, provider settings, and legal or operational requirements.

International transfers and security

Some service providers used by SBA Shortcut Shelf may process or store information outside the United Kingdom. Where required, appropriate safeguards or provider arrangements may be used to help protect personal information.

Trusted providers

SBA Shortcut Shelf aims to use reputable providers for website hosting, forms, checkout, email delivery, automation, and secure downloads.

Reasonable security

Reasonable technical and organisational measures are used to protect personal information, including secure systems and controlled access where appropriate.

No absolute guarantee

No website, email system, or online service can be guaranteed completely secure. If you believe there is a privacy or security issue, please contact support.

Please do not send unnecessary sensitive or confidential information through contact forms or support messages.

Your privacy rights

Depending on the circumstances, you may have rights over your personal information.

Access

You can ask for a copy of personal information held about you.

Correction

You can ask for inaccurate or incomplete information to be corrected.

Deletion

You can ask for information to be deleted in certain circumstances.

Restriction

You can ask for processing to be restricted in certain circumstances.

Objection

You can object to certain types of processing, including processing based on legitimate interests.

Portability

You can ask for certain information in a portable format in some circumstances.

Withdraw consent

Where processing is based on consent, you can withdraw that consent at any time.

Complain

You can raise a concern with SBA Shortcut Shelf, and you also have the right to complain to the UK Information Commissioner’s Office if you are unhappy with how your information is handled.

To exercise a privacy right, use the Contact / Support page or email hello@sbashortcutshelf.com.

You can also contact the UK Information Commissioner’s Office if you have concerns about data protection.

Please avoid sending unnecessary sensitive information

SBA Shortcut Shelf does not need sensitive personal information to provide most support, order, download, refund, or product enquiries.

Please avoid sending unnecessary personal, confidential, customer, client, family, employee, medical, financial, legal, HR, safeguarding, commercially restricted, or otherwise sensitive information through contact forms, support messages, or AI tools.

Use order details instead

For support, use the email address used at checkout, toolkit name, product option, and a short description of the issue.

Avoid real personal details

Do not include real customer, client, family, employee, or third-party personal details unless absolutely necessary.

Use anonymised examples

Where possible, remove names, addresses, phone numbers, financial details, and other identifying information.

Changes to this Privacy Policy

SBA Shortcut Shelf may update this Privacy Policy from time to time to reflect changes in the website, products, service providers, legal requirements, or how information is handled.

Policy updates

The “Last updated” date shows when this page was most recently changed.

Service changes

As SBA Shortcut Shelf grows, service providers, workflows, fulfilment tools, or analytics settings may change.

Review this page

You should review this page occasionally if you want to stay informed about how personal information is handled.

Contact SBA Shortcut Shelf about privacy

If you have a question about this Privacy Policy, how your information is handled, or how to exercise your privacy rights, please contact SBA Shortcut Shelf.

Contact form

Use the Contact / Support page

Address

Systems by Adam
Office 9541
PO Box 6945
London
W1A 6US
United Kingdom

Please do not include unnecessary sensitive information in your message.

Questions about privacy or your data?

Use the Contact / Support page if you have a privacy question, support request, or need help with a toolkit order.

SBA Shortcut Shelf is a digital product brand operated by Systems by Adam in the United Kingdom.